Lois Hechenblaikner

Ischgl and more. A pop-up project(ion)


Lois Hechenblaikner, Ischgl, 2019 © Lois Hechenblaikner

MASI’s LAC venue presents the photography project entitled Lois Hechenblaikner. Ischgl and more A pop-up project(ion): a projection of photographs by photographer Lois Hechenkblaikner meticulously documenting the lesser-known, irreverent side of Austrian Alpine resorts.

The central theme of this pop-up exhibition, staged at MASI’s LAC venue, is the presentation of the Austrian photographer’s latest series of photos devoted to the Tyrolean resort of Ischgl. Published in a highly successful book at the beginning of June by Steidl, the collection of photographs documents one of the most sought after and well-known Austrian ski resorts. It is not just a holiday destination, but first and foremost a notorious terminus for the après-ski crowd, with concerts, a lively nightlife and frequently over-the-top events defined by Hechenblaikner himself as “Delirium Alpinum”.

The works on display are associated with a longstanding testimony to the almost reportage-style research carried out by the photographer, who has been documenting the various aspects of Tyrolean ski tourism for over thirty years. In Ischgl, Hechenblaikner immersed himself among the tourists during parties, often characterized by mayhem and excess, immortalizing telling moments with his camera and also documenting background features: ski facilities, new buildings and the nightclub scene.

The photographs projected in themed pairs clearly show their documentary intentions, as their purpose is to depict the reality visible in the shots without filters, judgements or prejudices. The intense and expressive series of over 200 images gathered during years of work, can be considered a sociological and photographic study into the culture of events and mass tourism, which has allowed Hechenblaikner to offer an objective look at the mechanisms of a profitable but oftentimes irresponsible party industry.


Due to the nature of this exhibit’s subject matter, visitors are kindly informed that some of the content of this Reportage-style documentary pop-up exhibition may not be suitable for minors under the age of 16.


  • Piazza Bernardino Luini 6, 6900 Lugano
  • Full price: 15.- CHF/Reduced price: 12.- CHF


Lois Hechenblaikner was born in 1958 and grew up in the Austrian municipality of Alpbachtal, in the Tyrol, where he still lives. His photography focuses on the culture of events and mass tourism in various Alpine locations: depicting phenomena that have immediate consequences on humans and nature. With patience and keen perseverance, he documents the party scenes, which over the years have transformed these Alpine settlements into mass tourism resorts. Hechenblaikner’s photographs have been displayed in numerous solo and collective exhibitions, including at the H2 – Zentrum für Gegenwartskunst in Augsburg, the Kunst Haus Wien and the Forum Fotographie in Frankfurt in 2019. The photographer has a longstanding partnership with Steidl, which has published several of his books: in addition to Ischgl (2020), Volksmusik (2019), Hinter den Bergen (2015) and Winter Wonderland (2012).